Turkish Airlines has signed a sponsorship deal with Holmenkollen Skifestival in Norway - world´s most famous ski jumping event
Turkish Airlines flying to more countries and destinations than any other airline, are heading for landing at the traditional ski event in Norway, arranging this competition since 1892.
Text: Turkish Airlines Photos: Magnus Nyløkken©, Snorre Veggan©
Turkish Airlines is one of the main sponsors of Holmenkollen Skifestival this year, being recognized as one of the most notable ski events in the world, broadcasted worldwide to nearly 200 million people.
Turkish Airlines has emerged as a major player in sponsorship of international sporting events and major athletes. By engaging in ski jumping, we are touching into a sport engaging a large number of people worldwide, especially in countries as Japan, Germany, Poland, Austria, Slovenia, Switzerland, Italy, Finland and of course Norway.
– We are very happy to include Turkish Airlines as part of our skiing family here in Holmenkollen, and proud that one of Europe´s biggest airline companies chooses to embrace Norwegian skiing tradition. Ski jumping is by far the most airy experience you can get, says Mrs. Kristin Vestgren Saeteroy, CEO of Holmenkollen Skifestival.
– We like to compare Holmenkollen to Wimbledon, Wembley and Madison Square Garden. The Holmenkollen Sunday is famous for gathering thousands of eager ski fans and is recognized as Norway´s second National Day, and gathered more than 120.000 spectators last year.
Turkey to apply for hosting the winter Olympics in 2026
– Through our global venture it is important for us to engage in sports at a global level. For the first time in history, ski jumpers from Turkey will participate at this event. They both come from the city of Erzurum, which is applying to host the winter Olympics in 2026, says Mr. Sinan Dilek, Turkish Airlines’ General Manager in Oslo.
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