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Abu Dhabi unveils new ‘Golf in Abu Dhabi’ initiative at the International Golf Travel Market

Sunday, 27 November 2011 17:17 Professional Sports Group

Professional Sports Group

Abu Dhabi Golf Club - host of the Abu Dhabi HSBC Golf ChampsDeveloped in partnership with golf clubs and relevant stakeholders including hotels and destination management companies, ‘Golf in Abu Dhabi’ aims to up the emirate’s ante in the global golf tourism market.

· GIAD (Golf in Abu Dhabi) kicks off with exclusive rates at three championship-ready courses - Saadiyat Beach Golf Club, Abu Dhabi Golf Club and Yas Links Golf Club including bundles of ancillary add-ons, such as flights, hotels and the on-the-ground transportation.

Abu Dhabi today unveiled its new ‘Golf in Abu Dhabi’ initiative - an umbrella marketing, communications, product packaging and distribution platform designed to increase the emirate’s penetration of the lucrative golf tourism segment. The launch, spearheaded by Abu Dhabi Tourism Authority (ADTA), came at the International Golf Travel Market (IGTM) in Antalya, Turkey.

Saadiyat Beach Golf Club Yas links 13th